Campaign Concept
photography: Zoey Grossman
–
2021
A campaign inspired by none other than Hailey herself.
This is Hailey spending a day at home, doing a slightly exaggerated and humorous version of her ‘mundane’ daily activities, always rooted in fashion.
Told in different acts that take inspiration from angles of her life.
These different setups will allow us to tell multiple stories while building curiosity in the unfolding of the campaign.
